Deepfake video and audio scams are now common enough that every small business needs to know about them. Here is a practical guide to spotting them and defending against them.
A deepfake is AI-generated audio, video, or imagery that mimics a real person. Used maliciously, deepfakes appear in scams — most commonly impersonating an executive on a phone call to authorize a wire transfer, or fake video calls in business meetings. The technology is now cheap and accessible.
If you think you or your business was the target of a deepfake scam, call 239-513-1960 immediately. We help with response and recovery.
